The Center for Third Space Thinking
Housed in USC’s Annenberg School for Communication and Journalism the Center for Third Space Thinking is dedicated to conducting applied research, executive leadership education, community empowerment and teaching a whole new generation of leaders, equipping them with the problem-solving skills needed to thrive in a communication-at-the-center world.
Third Space Thinking
A communications-driven methodology to frame and solve problems. It’s a fresh, distinctive way of thinking that helps unlock innovation, drive collaboration, develop talent and enhance organizational performance rooted in five key competencies required for success in today’s ever-changing world.
What Others Are Saying
Clearly my two team members thoroughly enjoyed the Third Space Boot Camp. They enjoyed it so much that they suggested we invite the Dean to join us at an upcoming offsite for a Third Space experience of some kind.
Bill Chandler, Former Chief Communications Officer - Western Union
Third Space Thinking challenged us to think outside the box about the issues impacting our organization and helped create a framework and common language around which to structure our strategic planning process.
Reesa McCoy Staten, Senior VP - Robert Half
Wilson’s remarks fittingly demonstrated both the need for and lack of certain ‘attitudes, perspectives, experiences and knowledge’ that the Third Space project aims to identify and instill in future talent.
People who can “code switch” between their hard and soft sides can integrate the two to yield both power and subtlety, turning third space talents into third space thinking.
Taken together, they create a kind of “Third Space” that differs sharply from the other two perspectives that have long dominated business thinking: the engineering and traditional MBA perspectives.
Harvard Business Review
The Third Space describes new skill sets like collaboration, empathy, intellectual curiosity, adaptability, and one I really agree with is what Annenberg calls 360-thinking. All of these things define to be new requirements of our professionals.
Jon Iwata, Former Senior Vice President Marketing and Communications, IBM
Jon Iwata, March 25, 2016
Peter Lee, March 25, 2016
Alyssa Schreiber, March 25, 2016
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